Linking Your Data Back-of-House and Front-of-House with Jake Athey

Chris John, CEO of Syndic8, talks to Jake Athey, VP of Go-To-Market and Sales for DAM and PIM at Acquia, about how speed to market is the most important metric, how multi-brand organizations can manage their data, how AI and syndication can help you compress your product development cycles, and more.

Here's one key takeaway from the conversation: