This week on the Syndic8 Series, Chris talks to Neil Patel, NYT Best Selling author and founder of Neil Patel Digital, about the keys to making digital marketing work for you, why you should be thinking about search *everywhere* optimization, how data will drive the future, and more.
Here's one takeaway from our conversation:
4 Key Strategies For Selling More to Your Customers
Want to sell more? Hear how directly from Neil Patel, NYT best-selling author and co-founder of Neil Patel Digital.
We recently had Neil Patel share his insights on a crucial aspect of attracting customers: digital marketing.
This ties in perfectly with my conversation with Jason Goldberg about how the purchase journey now starts online.
Here are four key takeaways for making the biggest impact:
Search *everywhere* optimization:
Are you optimizing across all platforms? Search isn't limited to Google anymore—think ChatGPT, Bing, TikTok, and Instagram. Make sure your strategy covers them all.-
New search opportunities:
Most companies are optimizing for previous keywords that are really competitive. But did you know there are 1.2 billion brand new Google searches every day? These fresh, untapped keywords are a goldmine.
Omnichannel strategies:
Take your campaigns across all platforms to share learning, reduce inefficiency, and cut down on wasted spend.
Website optimization:
Many brands spend less than 1% of their budget on conversion optimization. Yet, a 10-15% increase in conversions can significantly impact your overall marketing success. Simple split tests and data gathering can work wonders.
Digital marketing is constantly evolving.
By optimizing everywhere, targeting new keywords, leveraging omnichannel strategies, and focusing on website conversions, you can drive major growth.
– Chris