Attending MAGIC: How to Prepare for The Las Vegas Trade Show

MAGIC FN PLATFORM August 2019 Editorial And Brand Book

Image from The MAGIC FN Platform August 2019 Editorial and Brand Book

Syndic8 will be attending MAGIC from August 12-14, 2019 in Las Vegas. We’ll be at MAGIC to meet premiere brands and discover future trends in the industry. Our goal? Support fashion and retail to keep creative innovation booming.

Will you be at MAGIC? Let us know so we can be sure to meet you.


MAGIC is one of fashion’s biggest trade shows of the year, hosting visionaries in menswear, womenswear, footwear and more. The event is a fashion spectacular and a must for brands and retailers around the globe.

In the past, MAGIC has drawn well over 80,000 people to Las Vegas for the sensational trade show. With such a large number of attendees and over 3,000 exhibitors, it’s important to make a plan ahead of the event to ensure you are able to make the most of your time there.

Do Your Research, but Arrive with an Open Mind

While MAGIC can be an inspiring and educational trade show, you’ll want to be knowledgeable about current trends in the fashion industry before walking in. If you’re attending as a buyer, know the fashion for your audience and don’t get swept up in pieces that won’t work for your business. The high energy and awe-inspiring exhibits will make you want to place an order, but don’t make an adrenaline-ridden impulse buy that will sit on your sales rack a year from now.

There are thousands of exhibitors, so knowing which ones to prioritize can be a challenge. Check the exhibitor list to see if your favorite brands will be in attendance. Take a look through MAGIC’s Brands Book to see what catches your eye and which exhibitors you may be interested in meeting. Read through trend reports and skim through the UBM Fashion Blog for brands to explore.

That being said, don’t feel like you need to stay confined just to the exhibitors you identified before the show. Take some extra time to walk the rows during the show as you may come across new brands that are a perfect fit for you.

Prioritize Using the MAGIC Floor Plan

The Las Vegas Convention Center is going to be overwhelming when you arrive. Familiarize yourself with the floor plan before traveling to the event so that you feel confident walking in. Make a list of the sections you want to prioritize and your must-see exhibitors.

The MAGIC event site has published the floor plan for the show which allows you to explore the different sections. The floor plan even allows you to save exhibitors you are interested in, so you can organize your day.

Download the Mobile App

Your entry badge, saved exhibitors, the floor plan, and more are all in the MAGIC mobile app. Downloading the mobile app puts everything you need in one place and will allow you access to insider information about what’s going on during the day.

Bring Comfortable Shoes

Dressing up for the fashion trade show is part of the fun, but you’ll be walking several miles over the course of the three-day event. Don’t get slowed down by sore feet. Prioritize comfort when it comes to your feet so that you are able to enjoy three full days of innovative fashion.

Attending MAGIC is going to be an incredible experience. Preparing for the show in advance will allow you to enjoy more of it rather than being overwhelmed and stressed. Research fashion trends and brands, get familiar with the floor plan, download the mobile app, and don’t forget comfortable shoes.

See you next week for an unforgettable experience! Get to know Syndic8 before MAGIC 2019.

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